Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year. Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022 published first on http://techniczneseo.tumblr.com/ via Tumblr Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022
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The company also introduced a new troubleshooting tool for conversion tags as well as explanations for Search campaigns. Google Ads’ new conversion goals group conversion actions for account- and campaign-level bidding optimization published first on http://techniczneseo.tumblr.com/ via Tumblr Google Ads’ new conversion goals group conversion actions for account- and campaign-level bidding optimization Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site11/2/2021 Maybe it is best to avoid link building and build a site that naturally gains links? Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site published first on http://techniczneseo.tumblr.com/ via Tumblr Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site ![]() 5 Tips for Social Influencer AmplificationBefore you even choose influencers for your project, you can start strategizing for maximum amplification. Here are my top tips in chronological order.1 — Pick Influencers Who EngageIf you’re relying on follower count to choose the right influencers, you may be missing the mark. Some B2B thought leaders have hundreds of thousands of followers, but very rarely interact with their audience. The biggest red flag: If someone only posts links to their own content, they’re not likely to promote yours, even if they contributed to it. Instead, look past follower count to find influencers who are enthusiastically engaging with their audience. They should be sharing other people’s valuable content, replying to comments on their posts, and generally treating social media like a conversation instead of a broadcast medium. That genuine enthusiasm for their chosen subject matter is irreplaceable. If you have to choose between a broadcaster with millions of followers and an engaging expert with thousands, pick the latter. [bctt tweet=““Look past follower count to find influencers who are enthusiastically engaging with their audience. If you have to choose between a broadcaster with millions of followers and an engaging expert with thousands, pick the latter.” @NiteWrites” username=“toprank”]2 — Give Before You GetB2C influencer marketing is usually transactional: I give you these shoes, you post some videos of yourself skateboarding in them, I cut you a check. For B2B, however, we have an opportunity to build relationships that are mutually beneficial beyond just compensation. That’s not to say you shouldn’t pay influencers, of course — just that money shouldn’t be the only reason they’re on board. To make sure you’re going beyond the transactional, start by selflessly promoting the influencers you’re courting. Share their content with your audience. Curate quotes from them and link back to their blog. Make sure you include thoughtful commentary that demonstrates your admiration is genuine. In short, make sure the influencer knows you’re as dedicated to their success as you are to the brand’s — that’s how you build a relationship that makes influencers want to share your co-created content.3 — Co-Create Something AwesomeHere’s a dispatch from the Stating the Obvious Department: If you want influencers to share your content, create content worth sharing. What does shareworthy content look like? Among other things:
4 — Form a CommunityInfluencer marketing can be a one-and-done process, starting from scratch with every new project or asset. But forming a community of influencers that are tapped for multiple projects is much more efficient, and a much better experience for brand and influencer alike. When you feature multiple influencers in your content, make sure to introduce them to each other. Give them a dedicated space to interact and learn from each other, whether it’s a video call, a forum, or even an email chain. Encourage them to promote and lift each other up. [bctt tweet=““When you feature multiple influencers in your content, make sure to introduce them to each other. Give them a dedicated space to interact and learn from each other.” — Joshua Nite @NiteWrites” username=“toprank”] When influencers feel like they’re part of a community, they’re more likely to share the co-created content. Provided, of course, that you…5 — Make Sharing Easy & BeautifulB2B thought leaders are busy folks. They may absolutely intend to amplify your content, but never get a chance to sit down and put a post together. You can help by providing a “social media kit” that removes as much friction as possible. Our agency always provides pre-written social messages and images for influencers. They’re welcome to create their own, of course — but this ensures they’ll have something that’s high-quality and ready to share with minimal effort. We’ve found that influencers appreciate the gesture, and are more likely to share even if they don’t make use of our resources.Ensure Ample AmplificationAmplification isn’t the only reason to include influencers in your content, of course. There’s added credibility, increased relevance, the chance to feature potential clients — a host of benefits. But the ability to get great content in front of more eyeballs is a substantial benefit for influencer marketing. If your influencer contributors are enthusiastic about the topic, love the content you create together, and have resources on hand to make sharing easy, they’re far more likely to amplify. Check out our State of B2B Influencer Marketing report for more insights and best practices.The post Amp It Up: What B2B Marketers Need to Know about Social Influencer Amplification appeared first on B2B Marketing Blog - TopRank®. Amp It Up: What B2B Marketers Need to Know about Social Influencer Amplification published first on http://techniczneseo.tumblr.com/ via Tumblr Amp It Up: What B2B Marketers Need to Know about Social Influencer Amplification On the hunt for something new? Check out who’s hiring in search marketing this week November 1: The latest jobs in search marketing published first on http://techniczneseo.tumblr.com/ via Tumblr November 1: The latest jobs in search marketing The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions. Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center published first on http://techniczneseo.tumblr.com/ via Tumblr Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center ![]() ![]() ![]()
The post B2B Marketing News: B2B Content Targeting Strategy, Growing Search & Social Ad Spend, YouTube’s Auto-Chapters, & Dark Mode Marketing Insights appeared first on B2B Marketing Blog - TopRank®. B2B Marketing News: B2B Content Targeting Strategy, Growing Search & Social Ad Spend, YouTube’s Auto-Chapters, & Dark Mode Marketing Insights published first on http://techniczneseo.tumblr.com/ via Tumblr B2B Marketing News: B2B Content Targeting Strategy, Growing Search & Social Ad Spend, YouTube’s Auto-Chapters, & Dark Mode Marketing Insights Plus, the secret to managing people is less management and more peopling Meta or meh? Facebook’s new rebrand; Friday’s daily brief published first on http://techniczneseo.tumblr.com/ via Tumblr Meta or meh? Facebook’s new rebrand; Friday’s daily brief This may impact HowTo, QAPage and SpecialAnnouncement rich results and reporting. Google removes 12 structured data fields from the help documents published first on http://techniczneseo.tumblr.com/ via Tumblr Google removes 12 structured data fields from the help documents The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR). Facebook is now Meta: Tech giant announces rebrand published first on http://techniczneseo.tumblr.com/ via Tumblr Facebook is now Meta: Tech giant announces rebrand |
About MeI'm Internet marketing consultant focused on helping businesses increase online sales, strengthen their overall brand, and dramatically boost website traffic through proven online marketing concepts, such as viral marketing, SEO, PPC, and social media. I have extensive experience in large-scale website development and usability with a considerable background in social media marketing and organic and paid search. |